About The Skills Group


Skills Center Arab-World in Saudi Arabia: J. Gangoly (centre), A. Ibrahim (right)

The Skills Group was the first Austrian PR agency to set up a special unit in 2007 for communication tasks in and from the Arab world.

A highly qualified team of Austrian and Arab consultants offers strategic PR support, as well as intercultural communication and negotiation coaching for decision makers in politics and economics.

Skills Partner Jürgen H. Gangoly and Mohamed-Ali Ibrahim from Egypt service clients from Austria, as well as companies and institutions from Arab countries that want to become active in Austria or Europe. Previously, Mohamed-Ali Ibrahim worked as an export consultant for over 20 years, and as a business journalist for Arab Media. He is the editor of the “Austrian Economic Guide for the Arab World” and has prime contacts in the entire Arab economic world, from which several Skills clients have already benefited.

Jürgen Gangoly, who has learned to speak Arabic, says: „Many projects with Arab partners fail due to errors made in the course of negotiations, PR work, or lobbying. We have an adept intercultural team, who are familiar with these challenges.”

Since 2009, Skills has cooperated with the Saudi-Arabian communication agency “Prime Idea Public Relations & Advertising”, besides its international affiliation with the Fleishman-Hillard network. Thus projects can be taken care of locally through joint-venture offices in Riyadh, Dubai and Beirut.

In 2011 Skills founded together with Egyptian partners the Skills Academy Egypt, with a local office in Cairo, Egypt, offering specialised management training and coaching services.


  • Egypt Air
  • Egyptian Tourism Authority
  • General Authority on Foreign Investments of Egypt
  • Helnan International Hotels
  • Hilton Ras Al Khaimah Resort & Spa (United Arab Emirates)